How Images Are Changing the Role of Social Media Marketers

It's no surprise that images evoke stronger emotional connections, which is why these visual engagement opportunities are so valuable. Stronger emotion brings about curiosity and discovery, which leads to clicks and, well, revenue.

But before marketers jump into this visual web, it's important they take a step back and recognize that a new approach is required. No longer will quick-witted 140-character tweets and traditional monitoring tools be sufficient. In order to reap the benefits of image-driven engagement, marketers need to expand their current wheelhouse of social media knowledge and tools.