How Images Are Changing the Role of Social Media Marketers

At Curalate, we track engagement with a brand's images across Pinterest and Instagram, and provide a number of tools that enable brands to join these conversations, recognize which images are generating the most engagement and launch image-driven social media promotions.

Whether brands are looking to engage with consumers at the top of the funnel or increase conversions at the bottom, they'll need to quickly adapt to the growing demands of the visual web. The same rules from the text-based web apply: Be smart, strategic and use all available tools. By being smarter about the creation and curation of images, strategic when joining visual conversations, and knowledgeable about the tools available in this space, marketers can successfully embrace the image-driven changes in social and conquer this new visual web.