How Hyperlocal Can Heat Up #PolarVortex Sales
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Graham Cooke
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When inclement weather hits, many consumers are anxious to purchase the snow blower they've been eyeing. Circumstances like the Polar Vortex, where the forecast was anticipatory, can create a relationship between the retailer and customer. By detecting the visitor's location, retailers can serve a header at the top of their site directing that visitor to the nearest store. Clicking on this banner can also bring the user to a store page, showcasing products that are available locally.
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