How Hyperlocal Can Heat Up #PolarVortex Sales
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Graham Cooke
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With the arctic chill sending the nation indoors or, for many, stuck in an interminable layover, how can e-tailers give captive consumers not only what they want, but desperately need through hyperlocal strategies?
Hyperlocal is all about understanding consumers’ current location and immediate world/weather around them. With many battling record low temperatures this winter, e-tailers can target geographies and tailor their visitors’ inventory. Kicking off campaigns in real time or even a few days prior delivers a personalized experience, highlighting merchandise related to that specific climate. So how can retailers exercise these strategies, anticipatory or in real time, to make their campaigns relevant?
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