How to Hook and Keep Gold Customers

ClearEDGE also can identify those on your housefile who’ve bought directly from you or through an online affiliate program. Armed with that information, Krause says, you gain a better idea of how to allocate your affiliate marketing budget.

Also, she notes, the database can tell you which customers are shopping in your retail stores in areas other than where they live. “If they’re shopping from you while in a vacation spot, you know you have a loyal customer,” she notes.