How to Hook and Keep Gold Customers

Also, if the address of one of your multibuyers suddenly is flagged as undeliverable, Ford recommends you call or e-mail those customers to verify if they’ve moved, or — as is more likely — there were data-entry errors in your contact center the last time those customers ordered from you. Ford says that among his catalog clients who call multibuyers to check on undeliverable addresses, “they report that 30 percent to 40 percent of customers will respond to the contact and give a correct mailing address. Often customers say: ‘I don’t know what happened. I want your catalog. Here’s my correct address.’”