How to Hook and Keep Gold Customers

Following are some strategies to test, roll out and then measure.

If They Look Like Customers …

Tactics such as calculating average order value (AOV) and/or lifetime value (LTV); modeling; and segmenting buyers by recency, frequency and monetary (RFM) value offer sound foundations for your gold-customer identification process. Looking beyond those tried-and-true tactics, what else should you focus on?