How to Hook and Keep Gold Customers

* New merchandise will keep customers interested. Ideally, says Grant, you’ll want to add products and categories that add depth and breadth to your assortment. “One good place to start is by looking at which companies are renting your list and what those companies sell,” he notes. “That might offer a clue as to products that are complementary to yours. Similarly, try looking at the rental lists you’ve tested in which the response was good. Perhaps those people buy merchandise you don’t currently sell but could.”