How Home Depot and ANN Inc. Practice Social Responsibility

As with any corporate social responsibility program, Astorga and her team needed executive buy-in. Here's how she got it: started small to to prove the concept worked. ANN Inc. donated disco balls to nonprofits — the balls were used to decorate venues hosting fundraisers for breast cancer research. It was easy for store associates to execute and it met our customers' expectations, Astorga said of the initial ANN 360 Cares endeavor. The results were outstanding, and senior management was sold.