
By
Joe Keenan
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In addition to the positive effect that Framing Hope has had on Home Depot's bottom line, the program has had an impact on the brand's store associates as well. It's told them that senior management listens to them and acts upon what they hear, Wacker said. Home Depot has been so happy with its partnership with Good360 that it's budgeted an additional $10 million for social programs in 2013.
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