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Joe Keenan
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Framing Hope donated $150 million worth of products last year, with 1,171 Home Depot stores participating in the program. Those donated products have helped build over 1 million homes for low-income families.
Our goal is to give back to our communities while gaining shareholder value, Wacker said. According to a study from Indiana University's School of Public and Environmental Affairs, over a five-year period Home Depot has avoided paying for 7,000 truckloads of waste removal by donating its unused products rather than disposing of them. This equated to $2 million in savings for the brand, Wacker said. Donating the products produces a better return on investment than liquidating or disposing of them, he added.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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