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“There’s a general tendency in the catalog industry to use in-house staff only and to avoid hiring outside expertise,” says George Ittner, president of Executive Greetings catalog, a former industry consultant and long-time catalog veteran. “But I think you can gain immense benefits from hiring that expertise. Catalogers shouldn’t look with trepidation upon the act of hiring consultants.”
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- Companies:
- GJM Associates Inc.
Reported Donna Loyle
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