Hershey Direct: Staging a Sweet Holiday
How Hershey Direct manages seasonal order peaks to avoid a Christmastime meltdown
By
Alicia Orr
, Editor In Chief
and Catalog Success
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Moreover, says Gill, “The personalizaton of our products requires some pretty specialized skills. And since the moulded cards, which are custom-made by hand, are a substantial portion of our business, our solution is to carefully select the right people for these jobs.”
Next Step: Hiring More Phone Reps
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