How Hershey Direct manages seasonal order peaks to avoid a Christmastime meltdown

By Alicia Orr , Editor In Chief and Catalog Success

For instance, last year’s holiday book, the 2000 Hershey’s Gifts catalog (pictured at right), offered shoppers a free gift box of Hershey’s Golden Almond Bars if they placed holiday orders by Nov. 15. Gill notes that while these strategies help somewhat, “People, by nature, tend to order close to the holiday or gift occasion, and our processes are built to support our customers.”