How Hershey Direct manages seasonal order peaks to avoid a Christmastime meltdown

By Alicia Orr , Editor In Chief and Catalog Success

Although they’re part of a large company, Hershey Direct acts more like an entrepreneurial company: focused, enthusiastic and with a sense of urgency.

2. It uses the low-volume off-season to prepare product and pre-pack almost all items in shipping boxes. This significantly streamlines the picking and shipping process, because it virtually eliminates the most time-consuming step of packing. All they need do is slap a label on the box. Multiple items going to the same address are bundled together.