Hershey Direct: Staging a Sweet Holiday
How Hershey Direct manages seasonal order peaks to avoid a Christmastime meltdown
By
Alicia Orr
, Editor In Chief
and Catalog Success
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Although they’re part of a large company, Hershey Direct acts more like an entrepreneurial company: focused, enthusiastic and with a sense of urgency.
2. It uses the low-volume off-season to prepare product and pre-pack almost all items in shipping boxes. This significantly streamlines the picking and shipping process, because it virtually eliminates the most time-consuming step of packing. All they need do is slap a label on the box. Multiple items going to the same address are bundled together.
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