Hershey Direct: Staging a Sweet Holiday
How Hershey Direct manages seasonal order peaks to avoid a Christmastime meltdown
“We all work, myself included, seven days a week for five weeks straight,” he continues. “It’s very challenging, but our teamwork, two-deep leadership and commitment to the business ensure a successful season.”
What Hershey Direct Does Right
By Bill Kuipers
Following are a few of the things Hershey Direct does right, especially in light of its very high peak volume.
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