How Hershey Direct manages seasonal order peaks to avoid a Christmastime meltdown

By Alicia Orr , Editor In Chief and Catalog Success

Another factor in the staging process, says Gill, is that, “Over the years many of our customers have consistently required delivery of their holiday gifts over a small range of dates. For these orders we code them in our system to allow operations to pre-pick and stage orders for delivery.”

Adds DeWees, “This process goes on from mid-October until the Friday after thanksgiving. That’s the last weekend we stage, because of the [increasing] daily order