How Hershey Direct manages seasonal order peaks to avoid a Christmastime meltdown

By Alicia Orr , Editor In Chief and Catalog Success

The distribution center gets extremely busy in mid-October, when it begins staging orders by time of delivery and transit zone. Hershey uses a zone-picking system to fill trucks by geographic area. For example, orders going to Zone 2, which take one to two days at most to get there, would go on one truck, says DeWees.