How to handle your catalog’s midlife crisis

By Sarah Fletcher

4. Does this photo make my page look big?
Standing in front of the mirror can be revealing. By determining what you like and don’t like about your existing creative, you can give your design team better direction on what, and how much, to change. Go over this list as a team to start:
• logos
• icons
• catalog size
• photography
• typography
• colors
• structure/pagination
• product density
• headlines
• body copy
• call-outs
• editorial
• testimonials
• table of contents.