How to handle your catalog’s midlife crisis

By Sarah Fletcher

If her next information hurdle is price, help her find products in appropriate price ranges.

Once she’s narrowed her search, determine what product information she needs to make a purchase by asking yourself the following.
• Are the benefits, features and product specs fully explained?
• How easy is it to place an order?
• Are the SKUs, prices, sizes and colors easy to understand?
• How easy is it to contact you?
• Are your Web address, phone number and other contact info easy to find?