10 Steps to a Successful Redesign
How to handle your catalog’s midlife crisis
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Most Telling Attributes
Here are a few customer attributes to think about when designing your new look:
• male or female
• age range
• educational level
• interests (sports, movies, reading, travel, crafts, etc.)
• ethnic background
• trendy or traditional
• cheap or chic
• early adopters vs. mainstream users.
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Sarah Fletcher
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