10 Steps to a Successful Redesign
How to handle your catalog’s midlife crisis
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1. Do you really need a whole new you, or just a haircut?
Before you start looking at new fonts and cover treatments, determine the purpose of your redesign.
• Is it for the customer you have, the one who likes you just the way you are but could use a little something to relight the passion you once shared?
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Sarah Fletcher
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