How to handle your catalog’s midlife crisis

By Sarah Fletcher

9. Weed out your closet.
Once you’ve had your fun with all the new creative possibilities and have gotten lots of feedback, roll up your sleeves to keep the good stuff while weeding out the bad. Get the details right, and make the final version the best it can be. But no matter how good you are, there will still be rolling changes. My mother is fond of saying, “It takes two to be a genius: one to do it, and one to tell the other when to stop.”