How to handle your catalog’s midlife crisis

By Sarah Fletcher

Use competitors’ catalogs as idea starters, but remember that you don’t want to look like them. Plus, they probably don’t have the same key brand attributes you do.

7. Have a little fun before you settle down with one look.
It’s easy to fall in love with the first design you produce, but don’t stop there. Go at it from several angles. Produce at least three versions of a new design, each including a cover, a high-density spread and a low-density spread.