How to handle your catalog’s midlife crisis

By Sarah Fletcher

A catalog redesign has a lot in common with a midlife crisis makeover. There comes a time in every catalog’s life — if it’s lucky to survive long enough — when it looks around at the competition and feels ugly, frumpy and over the hill. And though there’s no single redesign shape up solution that fits everyone, we all travel the same path. So here are 10 steps to a “new you.”