How to grow your business with multichannel prospecting

By Shari Altman

Know Your Brand Audience
When crafting your multichannel prospecting strategy and selecting its tactics, a key to success is addressing the unique characteristics of your brand and audience. What magazines does your target audience read? What TV shows do they watch? What radio shows do they listen to? Which websites do they frequent? (Besides yours, of course!) Is your target market tuned in to Facebook? Are they active on Twitter? Don't blindly test new media opportunities just because they're new and grabbing attention; test new media opportunities only when you're likely to find prospective buyers there.