How to grow your business with multichannel prospecting

By Shari Altman

Expanding to different types of media can allow you to reach different target groups. For example, you can capture prospects that are inefficient to reach via mail through media where prospects "raise their hands," like print ads, TV and radio. Sometimes due to privacy issues, competitors or other issues, there are no lists available for one of your target markets. Running ads on TV, radio, in print or on the web in the appropriate outlets can put you in front of prospects who can't be found on lists.