Multichannel Prospecting: Changing Channels

Multichannel acquisition marketing delivers significant benefits to your business over the long haul–. Who wouldn't want to bulletproof their efforts against potential cost increases, competitors and other negative environmental factors? But multichannel prospecting can be challenging to execute because there are so many options and you'll often be required to consider different offers or ways of selling. However, gaining the skills and experience to succeed at prospecting in multiple channels is exactly what makes you harder for competitors to beat ... and ultimately bulletproof. ROI