How to grow your business with multichannel prospecting

By Shari Altman

Whether you want to grow your business or maintain your database size as customers age out, prospecting is a challenge every successful cross-channel retailer needs to master. For some, buying lists and using paid search are the beginning and end of their prospecting efforts. But many eventually realize that to grow their businesses — and combat limited list universes and increasingly competitive paid search pricing — they need to look at expanding further into multichannel prospecting.