How Green Mountain Coffee Roasters Gets Greener Profitably

Among other energy reduction measures, the company installed nitrogen generation, increasing its common footprint.

* In its fulfillment center, Green Mountain was able to increase natural lighting, making it a better place to work while cutting wattage 50 percent, saving $18,000 a year.

As for promoting its sustainability efforts, “customers like what we do,” Comey said. “We walk pretty softly about telling them, but have done more over the years. If you don’t say anything about it, you’ll never get the PR that lets people know what you are. We want people to think of our company as a business agent for change.”