How Green Mountain Coffee Roasters Gets Greener Profitably

* Reduced the amount of nonrenewable materials in the coffee packaging of its Newman’s Own Colombian Special coffee. “We never would’ve had this relationship of co-branding [with Newman’s Own] if it weren’t for who we are and what we do,” Comey said.

* Reuses cardboard. In its plant, Green Mountain handles tons of cardboard. It used to just pay a company to take it away and dispose of it. But now it bands all cardboard up and ships it to a company that sells it to larger box stores that import from overseas. “Now we get paid to have it picked up,” Comey said.