How Green Mountain Coffee Roasters Gets Greener Profitably

As Comey pointed out, Green Mountain’s green activities are categorized as “environmental ROI.” “We’re committed to actions consistent with an environmental conscience in all aspects of our business operations,” he said. “We consider the environmental impact of our operations in every decision.”

In its pollution prevention and reduction program, Green Mountain reuses and recycles wherever feasible by promoting and working toward the use and purchase of sustainable resources, and by meeting or exceeding requirements, Comey said. Here are some examples of how the company reduces, reuses, recycles and recovers — all with financial implications to its bottom line: