How Green Mountain Coffee Roasters Gets Greener Profitably

It all added up to that rarest of rare stories in 2009: a Wall Street runaway success. This year alone, Green Mountain’s stock has jumped by more than 120 percent. The company has maximized its selling opportunities by supplying McDonald’s with its “premium” coffee. More recently, in April Green Mountain struck a deal to sell its Keurig coffeemakers and the little containers of coffee designed for them in more than 3,000 Wal-Mart stores.