How Green Mountain Coffee Roasters Gets Greener Profitably

Green Mountain broke through three years ago by acquiring the remaining 65 percent of single-cup coffeemaker manufacturer Keurig, which both created and killed a new category in one fell swoop for the now 11-year-old unique product. While cutting deals with other coffeemakers to provide single-serving K-Cups for the machines, Green Mountain struck licensing deals with the likes of McDonald’s and Newman’s Own.