Creative & Copywriting: Copy and Design in the Face of a Struggling Economy
How to grab the attention of reluctant shoppers
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Does this mean that your message has to be strictly about belt tightening, doom and gloom? No, not at all. That said, there's a careful balance that must be dealt with in today's marketing campaigns. Remember, this is sensitive territory.
Successfully selling in this difficult environment requires a keen understanding of the selling process. Every good creative person — i.e., copywriter or designer — should know these steps. Messaging must then be fine-tuned so that it's applicable to consumers in a strapped economy.
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