How Google Glasses Will Redefine the Retail Experience

Retailers also need to be cognizant of the fact that devices like Google Glasses will change the way we interact with television and advertising. The rapid rise of users leveraging smartphones and tablets while watching TV has shown that "viewers" are doing more than just viewing. That shift in behavior will evolve to more seamless integration between the user and broadcast content. I envision a not-so-distant future with personalized AR product placement in televised material — and that's just the start.