How Google Glasses Will Redefine the Retail Experience

What this means for retailers is that location-based and augmented reality (AR) programs will become more important. Forget QR codes; think AR tags on products optimized for Google Glasses and assisted wayfinding within stores. Geofencing of stores, product information and promotional offers will become more necessary, and the need to personalize that information based on the user and associated conditions will become not only more important, but more possible.