How Google is Driving the Mobile Retail Revolution

This means that the time for mobile in retail is now — and every other industry for that matter. Mobile optimization quickly went from a nice to have to a must have, and for good reason. Overall, 10 percent of internet users are mobile-only, and this figure increases to 13 percent for online shoppers, according to January 2015 data from comScore. Once you dig into the top 10 retailers, 48 percent of customers only visit their websites on mobile devices.