How Google is Driving the Mobile Retail Revolution

Sure, you could argue that lots of people still use landlines and stop by a store in a pinch, but no one can deny the force of either of these technologies. The marriage of mobile and e-commerce is poised to have a big impact on retail, thanks to Google.

For a while now, retailers have been bombarded from all sides to get their mobile sites in order to avoid getting overlooked by mobile shoppers. I'm sure you've searched for something on your smartphone and noticed the gray words "Mobile-friendly" after the URL in some of the top results. As of tomorrow, Google is upping the ante by prioritizing mobile-friendly sites in its new search algorithm.