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Mobile augmented reality is another tactic Gilt is leveraging. The retailer's augmented sunglasses feature provides members with the ability to virtually “try on” sunglasses in Gilt’s app. “Users can swipe to browse and see other sunglasses on themselves,” Fonseca said. “Photos can also easily be shared to Twitter and Facebook.”
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- People:
- Fonesca
- Wellington Fonseca
- Places:
- New York
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