How Gilt Groupe Engages Customers Across Multiple Mediums

While self-stated profiling is a key personalization enabler for Gilt, Fonseca pointed out that “brands must deliver on the expectations created by inquiring about personal preferences, or it won’t work.”

Mobile is also a big initiative for Gilt. Its most recent mobile development, Fonseca said, is the launch of customized push notifications to specific groups of mobile users’ phones. Gilt targets these groups by gender, purchase behavior, tenure, etc.