How Gilt Groupe Engages Customers Across Multiple Mediums

“These brand alerts currently have a 2 percent to 5 percent conversion rate,” Fonseca said.

Website personalization is another strategy Gilt swears by. Thanks to the personalization drivers mentioned above, when specific members visit Gilt's site, at the top of the page they see a Gilt store focusing on a specific brand that they have the highest affinity for. In the middle of the page, they’ll see Gilt sales based on what they've shopped for or favored in the past. Finally, towards the bottom of the page, they see other Gilt stores ranked according to their relevancy based on their shopping behaviors. Collaborative filtering is also used to suggest specific sales.