How Gilt Groupe Engages Customers Across Multiple Mediums

By Melissa Campanelli

Gilt also sends preference-based email alerts to specific members the night before a particular brand's sale goes live. The alerts are sent to “previous waitlisters, favoriters, and purchasers of the specific brand,” Fonseca said. The program was instituted after receiving customer feedback for it, he added.

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.