How Gilt Groupe Engages Customers Across Multiple Mediums

Wellington Fonseca, vice president of marketing for Gilt Groupe, discussed strategies his company uses for engaging customers across multiple channels during a session at Integrated Marketing Week (imw) 2013 in New York this week.

Fonseca discussed Gilt’s key marketing challenge: How to market to its 8 million active members in more than 100 countries who communicate with Gilt in a variety of different channels, including mobile (smartphones and tablets), web (PCs) and direct mail. To offer a seamless transition between channels, Gilt must “always adjust for channel-specific format differences. Device usage also changes by time of day, so it’s crucial to be where your customers are,” Fonseca said.