How to Get Your Catalog Ready for Foreign Translation

3) Decide what merchandise to sell. Look at each of the products in your catalog and decide whether it will sell to your target audience abroad. You either can change the copy to attract a foreign audience or decide to eliminate some products all together.

Also, verify if products have been adapted for the foreign country you’re targeting. Electrical appliances, for example, may not work overseas. And products displaying text (e.g., a warning label, instructions) may have to be localized. Indeed, many countries, in particular European Union members, require that products include packaging and instructions in the language of the user.