5 Ways to Drive Customer Loyalty From Product Returns

4. Know how to handle difficult customers. Even the best employee with the best attitude can find it difficult to deal with the dreaded difficult customer. The best way to handle these customers is to kill them with kindness. Yes, it might seem that the last thing you want to do is be kind to the jerk yelling at you, but the quickest way to turn that difficult person around is to do everything in your power to make them happy.