How to Get the Most From Cooperative Databases

• New-to-file buyers. Mail new buyers faster by selecting recent fill additions from the co-op database. Set up a weekly or monthly program (depending on volume/quantity) to download these hotline names for mailing.

• Housefile modeling. You can use housefile modeling for specific applications to improve your revenue per catalog (RPC) mailed, but not as a substitute for recency, frequency and monetary value (RFM) analysis.