How to Get the Most From Cooperative Databases

Some co-ops supply customer profiles and/or demographic information on your file, which can be extremely beneficial. They can provide data that are more valuable than expensive research studies.

Stephen R. Lett is president of Lett Direct Inc., a catalog consulting firm specializing in circulation planning, forecasting and analysis. He can be reached at (302) 541-0608 or by e-mail at steve@lettdirect.com.