How to Get the Most From Cooperative Databases

Some catalogers have a problem joining co-ops (or more than one co-op) because they feel a need to protect their customers’ names. Since co-ops don’t release names that are unique to your company, this shouldn’t be a barrier for joining. Your names are being mailed other offers regardless of your participation in the co-ops. You may as well take advantage of co-ops as another source for names.