How to Get the Most From Cooperative Databases

• Leveraging SKU-level data for modeling. SKU-level data not only offers greater precision in categorizing buyers, but it also can be used to build custom models designed to clone item-, category- or season-specific buyers in a way that marries the analytic tools to your merchandising strategies. It’s sometimes more difficult for a catalog to provide SKU-level data, but the superior results justify the extra cost and effort.